A study released from ScarboroughResearch put a positive spin on the declining fortunes of newspapers as an effective communication vehicle. Their point was that “Sunday Newspapers (are) Still Best Source For Coupons” according to the article in Editor & Publisher. 53% of households get their coupons from the Sunday Paper vs.: 35% from direct mail, 33% at the store, 17% from weekday papers, 22% from loyalty programs, 15% from magazines and only 11% from online. 27% of households clip or gather coupons once a week or more. (more…)
Two articles in the 7/7/2008 Wall Street Journal illustrate contrasting market influences facing business leaders today. (more…)
I spent just a bit of time in the last month listening and looking over the shoulders of some folks who were in a variety of fields that have been around for a while including retail, manufacturing, merchandising, trade associations, private equity guys and others in the mainstream or in the periphery of the industry. (more…)
Despite distractions from would be acquirers, shareholders and competitors Yahoo is beginning to focus some attention on CPG and CPG/retail. (more…)
In an early June rant, I gave my impressions of the recent FMI show. I thought the show represented the changes in collaborative leadership that are beginning to emerge in the CPG and Retail Industries. Clearly both FMI and GMA are in a state of flux about their direction and about the issues in which they wish to be involved. (more…)
Wow! At the May 28th Chicago, DisplaySearch conference, DIGITAL SIGNAGE, THE FUTURE IS OUT-OF-HOME, the buzz was on just how big this vehicle would become and how soon. (more…)
I visited the FMI show in Las Vegas in early May. I decided to wait and gauge the industry reaction to the show before expressing my own. (more…)
Its encouraging to see the ISI (In-Store Implementation) work group start to talk about in-store implementation and the need for the CPG industry to improve on execution at the store. (more…)
by: John Pryslak, Prime Consulting
While current, accurate and complete product information data is the foundation of any Health & Wellness program, any competitive advantage is NOT contained in the data itself, but rather in how the program (Guiding Stars, ONQI etc.) is designed and communicated to the consumer.
That said, a lack of current, accurate and complete product information data will be the Achilles heel for a retailer’s Health & Wellness program. Imagine a program where individual products are rated against a defined and proprietary set of nutritional criteria and assigned a rating based on how good they are for you (not TOO hard to imagine since several such programs are already in place). The overall nutritional worth of any item is communicated through a shelf tag that essentially tells the consumer if a product is “safe” to eat, or if they should consult their doctor before ingesting.
The health and wellness effort represents an altruistic endeavor on the part of a retailer to help consumers purchase the most nutritionally dense foods for their money. Unfortunately, the reality that underlies this system is flawed since most of the available data used for these systems is not designed for Health & Wellness in general much less any single rating scale.
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If you remember your tales of Vlad, you may recall that slaying the un-dead requires a stake through the heart, a chance encounter with the light of day or…a silver bullet! (more…)
